Niorama Fundamentals
MISSION
IMAGINE, OBSERVE, AND BUILD THE INVISIBLE
Niorama was born with the intent of opening new perspectives, shaping thoughts and visions through design. It does not create mere objects but fragments of a broader language, capable of inspiring those who observe and experience them.
Each creation is part of a narrative landscape, where the past intertwines with the present in a mythological dialogue, while the future manifests as an unstoppable force toward what is yet to come. Luxury expresses itself through an essential and absolute beauty, merging with sustainability in a continuous balance between humanity and nature. Surfaces become infused with mystery, allowing the invisible to emerge, while play transforms into discovery, turning the experience into something alive and dynamic.
Niorama is not just a brand—it is a sensory journey, an experience that invites you to look beyond, to imagine new possibilities, to perceive design not just as form, but as narration, emotion, and revelation. Join us on this journey.
VISION
NIORAMA
It is an invitation to explore the unexpected, to let oneself be permeated by new perspectives—where thought expands, and design becomes a language, an experience, a revelation.
There are moments when reality unfolds in unpredictable ways: a detail, an intuition, a form that suddenly emerges and changes our way of seeing. Niorama is that threshold—the point where the known meets the possible.
Some visions reveal themselves clearly, while others unfold over time, like fragments of a larger image. Niorama inhabits this suspended space between the tangible and the intangible, creating objects that do not merely exist but speak, suggest, and transform.
It is not just aesthetics. It is not just function. It is perception in motion.
VALUES
Genius Loci – The Memory of Places
Each creation is born from a soul, a vibration belonging to places, stories, and eras. The Genius Loci is the invisible trace of a past that converses with the present—a subtle thread connecting memory and innovation.
Center of Gravity – The Invisible Axis of Vision
Every element exists in intentional balance, connected to the brand’s central vision. There are no random elements, only orbits gravitating around a precise idea: to convey new perspectives through design. Every product, every message, every detail is a fragment that ties back to the essence of Niorama, creating a coherent, recognizable, and authentic language.
NIORAMA GROUP
Niorama – A Calibrated Design Between Art and Function, Progression and Strategic Use of Materials
Niorama is a brand specialized in the design and production of furniture accessories and interior design solutions, with an approach that combines artistic expression, practical functionality, progressive design, and a careful, strategic use of materials.
As part of a group active in the architecture and interior design sector, Niorama is involved in residential, commercial, and hospitality projects, offering tailor-made solutions for architecture studios, interior designers, and private clients.
We use a carefully selected range of premium materials, including: natural stones, colored glass, 3D printing, fine woods, and crafted metals.
Among the distinctive tools of our design method is progressive design, which allows us to create evolving objects—capable of conveying vision and adapting to context. All of this is supported by the strategic use of materials, both in terms of aesthetics and functionality.
Thanks to our collaboration with Studio Gheda, our multidisciplinary team oversees every stage of the process: concept and ideation, project development, aesthetic and technical consultancy, and in-house artisanal production. We create: dining and coffee tables, designer bathroom furniture, sculptural coat racks, lamps and chandeliers, and custom interior design components.
Niorama is designed for those who seek visual identity, construction quality, sustainable materials, and a refined, evolving, and forward-looking design.
Founders
Andrea Sgherza
“Artistic Direction of Niorama”
Architect, designer, and entrepreneur, Andrea Sgherza is the co-founder and artistic director of Niorama, a project that blends innovation, tradition, and technology in a journey of research focused on progressive and sustainable design.
A graduate of the Polytechnic University of Bari, he specialized in the study of stone stereotomy and computational design, reinterpreting tradition through advanced digital fabrication technologies.
His academic and entrepreneurial experience has led him to explore new forms of production, exhibiting regularly at Marmomac Verona and developing products that connect craftsmanship with the global market.
